Four of five new kitchen electrics shift upscale

As part of a year long effort to shift its product mix somewhat upscale, Hamilton Beach has introduced five kitchen electrics that it says fit the food preparation lifestyles of today.

Also, according to Paul Ackels, Hamilton Beach’s vice president for sales, the company is having a good year, especially in food processors and blenders.

Hamilton Beach’s new products are a meat grinder, electric knife, juice extractor, auto cook slow cooker, and an espresso cappuccino machine. Shipping is to begin in the fall.

Ackels said the new kitchen electrics are designed to appeal to health conscious consumers and, second, they’re targeted at those who want to do more food preparation at home, with specific appliances that do specific jobs. As an example, Ackels pointed to Hamilton Beach’s new meat grinder, which can make homemade sausage. (more…)